Platform

The concepts behind Advertising.chat — the elements that make up a deployment and the creative requirements for the ads you serve. Read these to build a mental model before (or alongside) hands-on work in the console.

• Offer Manager — the building blocks of an Advertising.chat deployment: Moments, Offers, Rules, and Actions, plus targeting, fallback rules, and keyword substitution. Start here.
• In-Chat Ad Creative Specs — aspect ratios, minimum dimensions, and image format support for card and carousel ads on each supported channel.