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Offer Manager

Offer Manager is the enterprise ad server for messaging teams. Where In-chat Ads gets a publisher earning with zero setup, Offer Manager is for teams who want to define and target their own offers — naming placements, writing targeting and scheduling rules, and reading detailed, per-placement reporting.

A separate, premium product

You do not need Offer Manager to run in-chat ads. The in-chat path serves into an implicit default placement with no ad units to manage. Offer Manager is the step up for teams who want explicit control over their inventory.

Offer Manager introduces the full ad-server vocabulary — ad unit, line item, creative, targeting — across the product and the API. The enterprise console predates this vocabulary and shows the alias names Moment, Offer, and Rule for the same objects; the Concepts & Glossary maps the two.

  • Configuring Offer Manager — the console's building blocks: Moments (ad units), Offers (creatives), Rules (line items), and Actions, plus targeting, fallback rules, and keyword substitution.
  • Offer Manager API — the management API behind the console, at api.advertising.chat/system/offer-manager/*.
  • Concepts & Glossary — how the enterprise names map to the standard ad-server vocabulary.

The creatives Offer Manager serves render on the same channels as every other in-chat ad — see the In-chat Ad Creative Specs.