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Advertising.chat Documentation

Advertising.chat is ad serving for conversational AI. Publishers and developers use it to deliver sponsored content and ads inside chat experiences — with the targeting, scheduling, and reporting you expect from a traditional ad server, adapted to conversations.

Your first ad — the whole path

The path from zero to a live, measured, revenue-earning ad is short:

  1. Get access. Advertising.chat is in private beta — request access at advertising.chat. Then sign in to the Console and copy your fetch key (new accounts get one automatically, shown on Get Started).
  2. Fetch an ad: POST https://ads.advertising.chat/v1/fetch/v2 with your fetch key and the conversation context. Your first fetch returns a real ad — there is nothing to set up.
  3. Render the returned card, clearly labeled "Sponsored."
  4. Present the action URLs verbatim — they are click-tracking URLs, so clicks self-track when the user taps them.
  5. Report conversions when they truly happen.

That is the entire loop. Head to In-chat Ads and pick the quickstart that matches your bot:

  • Start with In-chat Ads

    The publisher path — MCP for agents, a system-prompt path, a typed Node SDK, or plain REST. Zero to a served, clickable ad in minutes.

    In-chat Ads

  • Connect your platform

    Serve ads from Dialogflow agents or Twilio Studio flows by calling the fetch API.

    Integrations

  • Define your own inventory

    Enterprise messaging teams target their own offers with ad units, line items, and detailed reporting.

    Offer Manager

  • Run a campaign

    Advertisers reach people inside conversations across the network.

    Advertisers

Three products under one network

Advertising.chat is a conversational ad network with three audience-scoped products. Most people need only the first.

  • In-chat Ads (start here) — for publishers. Drop a sponsored message into your chatbot or AI assistant and earn: a fetch key, a fetch, a "Sponsored" card. Includes AdKit (MCP, Ad Skill, Node SDK), conversational flow ads, and the web embed (beta).
  • Offer Manager (enterprise) — for messaging teams who want to define and target their own offers, with ad units, line items, creatives, and detailed reporting. A separate premium product for teams that want that level of control.
  • Advertisers — for advertisers who pay to run campaigns across the network: campaigns, ad groups, creatives, budgets, flight dates, and targeting.

Every product runs on the same Ad Fetch API and event stream. Optional, additive capabilities — semantic selection and the appropriateness gate, decision traces, pacing, and operating your account from an agent — are grouped under Advanced.